# alfa ai

> alfa builds the product and item data your business runs on, from any source, and keeps it correct: nothing reaches a live system before it passes the gate.

alfa is an AI-driven engine for operational data in commerce and supply chain. It builds product catalogs and master data from any source, with or without an API, and checks every update at a validation gate before it is written to a live store or system.

## Numbers
- 113,257 SKUs built
- 16,600 product pages built
- 143 gates before every write
- 20 brand catalogs

## How it works
Five stages: recon, build, localize, verify, handover. Every project leaves four reports behind: what is missing, what an upload would silently delete, what blocks the launch, and signed proof that everything was checked.

## Intake from
Excel / CSV, order exports, JSON / XML, PDF price lists, manufacturer portals with no API, legacy platform exports, DAM and image libraries, ERP data from any ERP, databases and data lakes, APIs where they exist.

## Works with
Shopify, Magento, WooCommerce, Mirakl, Odoo ERP, Rithum / DSCO, API, feed and EDI, PIM and POS.

## Services
Pilot, catalog build, retainer, embedded. Every engagement opens with a recon and a fixed plan.

## People
- Tal Weiss, founding architect: https://linkedin.com/in/tal-weiss , https://talweiss.netlify.app/
- Shira Prigat Weiss, co-founder, CBO

## Pages
- [Home](https://www.alfaai.tech/): the engine, the five stages, the track record, the four reports, services and contact
- [1-page brief](https://www.alfaai.tech/1p): the same story on one page
- [Build pipeline](https://www.alfaai.tech/work/pipeline-run): one recorded run of a brand catalog, from index to import file
- [Validation gate](https://www.alfaai.tech/work/evaluation-gate): the 143 gates every file passes before a write
- [Images and DAM](https://www.alfaai.tech/work/dam): every image on the right variant
- [Luxury watches](https://www.alfaai.tech/work/astral): 14 luxury brands, one catalog
- [Jewelry](https://www.alfaai.tech/work/banana): one master for the online store and the point of sale

## FAQ
- What does alfa ai do? alfa ai builds the product and item data a business runs on, from any source, and keeps it correct after launch. Every file passes 143 checks before it is written to a store, ERP, PIM or POS.
- How is this different from a PIM? A PIM stores product data. alfa builds that data: it reads the sources, maps and translates them, checks every row and writes to the PIM, store, ERP or POS you already run. It works on top of those systems, never instead of them.
- How is this different from an agency? An agency builds the store. alfa builds and certifies the catalog that goes into it, and can work for the agency as a white-label catalog subcontractor.
- How does a pilot work? We validate one of your import files and hand you a signed verdict and a findings report. Fast turnaround, fixed price.
- Can you work with sources that have no API? Yes. Intake covers manufacturer portals with no API, PDF price lists, Excel and CSV files, legacy platform exports and image libraries. One catalog was built from 14 luxury brand sites with no API.
- Which platforms do you work with? Shopify, Magento, WooCommerce, Mirakl, Odoo ERP, Rithum / DSCO, API, feed and EDI, PIM and POS.
- Where do you work, and in which languages? US, Europe and Israel. Hebrew localization runs with RTL handling and a locked glossary. We reply within one business day.
- What happens after launch? Delta runs re-read the sources and change only what changed. Removed products are marked discontinued and never deleted, and every update file is validated before it goes up.

## Contact
- info@alfaai.tech
- US, Europe and Israel. Reply within one business day.